Capability
Market Insight
DataHuman Response
Reporting from the field paired with what customers say when they are asked directly.
01The Work
What this actually is.
Dashboards tell you a location underperformed. They rarely tell you the entrance was hoarded off for construction, the audience there had never heard of the brand, or that the objection was price and not interest.
Our representatives file what they saw and heard alongside the counts. Paired with public market data, that gives a client both halves of the picture: the number, and the reason behind it.
02How We Do It
Four things that make it repeatable.
01
Structured field notes
Every shift files objections heard, questions asked and conditions on the ground in a consistent format.
02
Paired with the count
Qualitative notes are attached to the same location and shift as the activity numbers, so patterns are traceable.
03
District-level reading
Austin behaves differently by corridor. We report by area rather than averaging the city into one number.
04
Recommendation, not just a report
Each cycle ends with what we would change next week — script, location, hours or staffing.
03In The Field
Sign-ups that needed an explanation
A non-profit partner saw sign-ups fall off in two Austin districts. Field notes explained it: residents there were new to the area and had never heard of the organization. We shifted the opening from the ask to the introduction, and the conversations started holding.
04The Numbers
Austin market context, 2026
Public market research, current as of Q2 2026.
- 1.42M
- total nonfarm employment in the Austin metro, May 2026.Partners Real Estate, Austin Retail Q2 2026 (opens in a new tab)
- $26.72
- average asking retail rent per square foot in Austin, up 1.6% quarter over quarter — rising cost of physical presence.Partners Real Estate, Austin Retail Q2 2026 (opens in a new tab)
- 260,323 sq ft
- positive net retail absorption in Q2 2026, up sharply from 52,259 sq ft the prior quarter — demand is still landing.Partners Real Estate, Austin Retail Q2 2026 (opens in a new tab)
- 3.6%
- retail vacancy — tight, with leasing activity down 9.4% for the quarter.Partners Real Estate, Austin Retail Q2 2026 (opens in a new tab)
More Capabilities
- Customer Acquisition
Direct, face-to-face engagement that turns interest into an actual customer relationship.
- Brand Representation
Trained representatives carry the brand into the environments where buying decisions happen.
- Experiential Marketing
Planned campaigns become live experiences customers can respond to in person.
- Promotional Events
Preparation, staffing and on-site delivery handled as one continuous piece of work.
- Market Expansion
Entering a market takes ambition and someone who understands how that market behaves.