Capability
Social Media Management
VoiceConsistency
We run the day-to-day account: the calendar, the captions, the filming, the replies — so a small team stays visible without it eating their week.
01The Work
What this actually is.
Most small businesses and non-profits do not have a content problem. They have a time problem. The posts that would work are the ones nobody has half a day to make.
We take the account over as an ongoing routine rather than a campaign: a monthly plan you approve, a filming session that collects several weeks of material at once, and a publishing rhythm that does not depend on anyone remembering.
Comments and messages are part of the job, not an afterthought. The people who reply to your audience know your offer, your tone and what you would never say.
02How We Do It
Four things that make it repeatable.
01
A calendar you approve
Every month starts with a plan on one page: themes, posting days, what each post is for. You approve it before anything is made.
02
Batch capture
One shoot produces weeks of photo and video. It is the difference between content that happens and content that stays on a to-do list.
03
Written in your voice
We build a short voice guide from how you already talk to customers, then write to it — including the words you would never use.
04
Replies included
Comments, DMs and questions are answered on a set schedule, and anything that needs you gets passed to you with context.
03In The Field
A neighbourhood bakery that had stopped posting
A local bakery was posting whenever someone remembered, which meant rarely. We set a two-shoot-per-month rhythm, built a simple calendar around their bake schedule, and took over replies. Posting became steady, and the owner stopped filming at closing time.
04The Numbers
Where the attention actually is.
Independent, public research — not our own numbers. Each figure links to its source.
- ~50%
- Share of U.S. adults who say they ever use Instagram; YouTube and Facebook remain the most widely used platforms.Pew Research Center, Social Media Fact Sheet (2025) (opens in a new tab)
- 2.2%
- Average share of followers an organic Facebook post reaches — which is why cadence and paid support matter more than a single post.Social Status, via Nonprofit Tech for Good (opens in a new tab)
More Capabilities
- Brand Launch & Identity
For new brands and relaunches: the name treatment, the look, the words and the first month of content, built together so launch day has something behind it.
- Paid Social & Growth
Small, carefully aimed ad spend behind the content that is already working — plus honest reporting about what it did and did not do.