Capability
Paid Social & Growth
BudgetPatience
Small, carefully aimed ad spend behind the content that is already working — plus honest reporting about what it did and did not do.
01The Work
What this actually is.
Organic reach alone rarely gets a small brand in front of enough new people. Modest, well-aimed spend does — but only behind content that has already proved it holds attention.
We start from what performed organically, put a small budget behind it, and keep the audience definition narrow enough to learn something from the result.
Reporting is short and plain: what we spent, what happened, what we are changing. No dashboards nobody reads.
02How We Do It
Four things that make it repeatable.
01
Promote what already worked
Spend goes behind posts that earned attention on their own, not behind a new idea nobody has tested.
02
Narrow audiences first
Small, specific audiences produce readable results. Broad ones just spend money quietly.
03
One question per test
Each round asks a single question — this audience or that one, this opening or that one — so the answer is usable.
04
Plain monthly reporting
Spend, result, change. Written in sentences, with the reasoning included.
03In The Field
A non-profit whose best post never left its followers
A community organisation had one video that clearly landed — and an audience that had already seen it. A small, tightly targeted budget put it in front of people in nearby neighbourhoods instead, and sign-up conversations started coming from outside their existing list.
04The Numbers
Why paid support is usually part of the answer.
Sector research from independent publishers, linked in full.
- 93%
- Share of non-profits using Facebook Pages — presence is near-universal, which makes standing out a question of aim, not of being there.2025 Nonprofit Tech for Good Survey (opens in a new tab)
- 53%
- Share of non-profits that spend on social media advertising, indicating paid support is now standard practice rather than an extra.Nonprofit Tech for Good Report (opens in a new tab)
More Capabilities
- Social Media Management
We run the day-to-day account: the calendar, the captions, the filming, the replies — so a small team stays visible without it eating their week.
- Brand Launch & Identity
For new brands and relaunches: the name treatment, the look, the words and the first month of content, built together so launch day has something behind it.